TAMPA, Fla. — An iced coffee before class, a favorite snack between lectures or a small purchase after a stressful week can make college life more enjoyable. For many students, these “little treats” have become part of their daily routines, even when money is tight.

Between classes, jobs and other responsibilities, students often look for small ways to reward themselves or spend time with friends. However, these purchases can add up when combined with expenses such as rent, gas and car insurance.

University of South Florida student Matthias Rizk said he sometimes struggles to balance his spending with his financial responsibilities.

“So I know I have a lot of financial responsibilities like paying my rent, my car insurance, gas, things like that. It’s just that every single week I find myself spending money on things that I shouldn’t be, a lot of miscellaneous items.”

Students on USF campus getting Chick-fil-A between classes.

Small purchases are not necessarily a problem on their own. In a Reuters article about younger generations and spending, Georgia Lord, head of financial planning at Corbett Road Wealth Management, explained that the bigger question is whether purchases provide lasting value.

Matthias Rizk, a student at USF on Instagram.

Social media can also influence what students buy. Trending drinks, beauty products and viral online finds expose students to new things they may want to try. For some, these purchases are a way to express personal style or connect with friends.

For students, the goal is not necessarily to eliminate little treats but to recognize how often they spend money and whether those purchases fit their budgets. By making more intentional choices, students can enjoy everyday experiences while managing their financial responsibilities.