TAMPA – Tim Moore, founder of Vū Studios, spoke to a class at the University of South Florida on Sept. 4 about the founding of his production studio.
Moore started producing videos when he was a teenager when he went with his church to Haiti. He explained that he recorded the poor conditions of Haiti and when he showed this video to his church he saw his video emotionally affect a room full of people. Moore explained that it was at this moment that he knew he had to pursue video production.
“If you find something that you love, that you’re passionate about, that moves you, I would say lean into that,” Moore said. “It’s so important.”
Moore explained that the start of his career was the founding of his first studio, Diamond View. He said that he started Diamond View with a friend and used a borrowed camera to film and photograph weddings. It started as a small rented space with barely a camera, and Moore explained he knew he needed to upgrade when a client walked out as soon as he saw Moore’s small rented office.
Moore told another story about his desire to inspire others. He talked about an idea he had at the beginning of Diamond View, whose building he explained was right next to a street that school kids walked past every day. Moore wanted to paint a giant inspirational mural on the side of his building, but there was a tree in the way. Moore said he struggled with a lot of government pushback, but after getting an in with the city council, he was able to remove the tree and put up a mural that said, “dream big.”
Moore explained how he founded Vū Studios, and how he became skilled in digital video production and the assembly of LED virtual production studios. His knowledge of LED virtual production studios allowed him to expand Vū Studios across the country. As a USF graduate, Moore also talked about his donation of an LED studio to USF’s Zimmerman School of Advertising and Mass Communication.
Vū has studios across the country, and they have done work for The Today Show, WWE and BMW, to name just a few. Moore said he is proud of his national success and is proud it started in Tampa.